Hi! I’m
My Non-linear Design Journey
Hi, I'm JuJu 👋, a storytelling-driven Experience Designer with a passion for branding and creating cohesive, emotionally engaging user experiences. With my background in interaction design from CCA and experience founding JingD Spirits Co., I blend strategic design with storytelling, breathing life into experiences that resonate with users.
My journey building JingD Spirits Co 🥃 has sharpened my project leadership and has fueled my appreciation for blending tradition with modern design. I use these inspirations to infuse my work with human touch, making designs that not only function well but resonate deeply.
I enjoy photography and managing social media. Managing my social media allows me to experiment with branding, engagement strategies, and content creation while connecting with a like-minded creative community.
I focus on entrepreneurship, developing products centered around traditional Yinjiu—a heritage-aged wine that embodies intangible cultural heritage. More details can be found in Project Yinjiu Revival and Project Good Chance
